What a Tracking Pixel Actually Is
You are in the meeting where someone asks what the paid budget produced. The pixel is installed. It has been installed for two years. And...
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Practical insights on website operations for B2B SaaS marketing teams.
Patterns I keep seeing across 20–50 person tech companies — and how to fix them. Performance, analytics, technical SEO, and the ownership gap nobody talks about.
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The Website Ownership Gap: Why Your Marketing Site Has Nobody Accountable
Your product has a CTO. Your marketing site has nobody. Here's what the ownership gap costs growing SaaS companies and how to fix it.
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WordPress vs. Webflow vs. HubSpot CMS: An Ownership Decision, Not a Feature Comparison
Nobody picks a CMS twice. The decision gets made once, usually by whoever built the site before you arrived, and then it quietly sets the...
Quick Core Web Vitals Fixes You Can Request This Week
The fastest way to waste a week on site speed is to fix the right thing in the wrong order. Teams feel a laggy click...
What a Technical Site Owner Actually Does (and Doesn’t Do)
Ask three marketing leaders who owns their marketing site and you will get three different job descriptions. One means the developer who fixes the contact...
What to Track in GA4 (and What to Ignore) on a B2B SaaS Marketing Site
Most marketing teams never chose their tracking setup. They inherited it, from an agency, a departed ops hire, or three consecutive quarters of somebody adding...
The Website Migration SEO Checklist: Five Gates That Decide Recovery
The decision is made. The rebuild is funded, the platform is picked, and the launch date is on a slide. What almost nobody has assigned...
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