The FAQ Schema Bug That Only Broke on One Word
A rich-results test on one post returned something unexpected: no FAQPage schema, despite a clearly formatted question-and-answer section sitting right there in the rendered page....
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Practical insights on website operations for B2B SaaS marketing teams.
Patterns I keep seeing across 20–50 person tech companies — and how to fix them. Performance, analytics, technical SEO, and the ownership gap nobody talks about.
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The Website Ownership Gap: Why Your Marketing Site Has Nobody Accountable
Your product has a CTO. Your marketing site has nobody. Here's what the ownership gap costs growing SaaS companies and how to fix it.
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Before You Remove That Old A/B Test, Check If It Actually Ended
A task ticket on a recent engagement read almost exactly like this: “Remove the old pricing-page A/B test, it ended months ago.” The ticket had...
The Marketing Site Tracking Plan: A Working Template
Ask most marketing teams for their tracking plan and they open a GA4 dashboard. That is not a plan. A dashboard reports whatever is currently...
B2B Schema Markup That Actually Does Something
Your agency’s audit came back with a list of 11 schema types to add. Most of them will do nothing for a B2B SaaS marketing...
The sameAs Property: How Search Engines and Assistants Confirm Who You Are
There are probably six places on the internet that describe your company right now: your homepage, LinkedIn, Crunchbase, G2, a directory listing nobody remembers submitting...
What Actually Gets a B2B SaaS Site Cited by AI Assistants
Somewhere in your market this week, an assistant recommended a competitor to a buyer who never touched a search results page. You did not see...
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