INP Optimization: Why Your Site Freezes After a Click and How to Fix It
Everyone knows what a slow-loading page feels like. Fewer people can name the other failure: the page that looks ready, invites a tap, and then...
The WebOps Blog
Practical insights on website operations for B2B SaaS marketing teams.
Patterns I keep seeing across 20–50 person tech companies — and how to fix them. Performance, analytics, technical SEO, and the ownership gap nobody talks about.
Featured
Deep Dive
The Website Ownership Gap: Why Your Marketing Site Has Nobody Accountable
Your product has a CTO. Your marketing site has nobody. Here's what the ownership gap costs growing SaaS companies and how to fix it.
Read article →
How to Track AI-Referred Traffic When GA4 Files It as Direct
A retainer this practice closed in 2026 started with a prospect who already knew the work before the first call. He had not found the...
Core Web Vitals Explained for Marketers: LCP, INP, and CLS in Plain English
You should not need an engineering degree to read your own performance report. Yet the three metrics Google ranks your marketing site on are documented...
The Four Costs of Letting Your Marketing Website Go Without an Owner
Most marketing budgets account for what the website costs to build. Almost none account for what it costs to neglect. The neglect costs are larger,...
From 15 Seconds to Under One: What a Real WordPress Performance Audit Finds
The WordPress installation was not the problem. The marketing team’s confidence in the WordPress installation was the problem. Every edit was slow. Every update broke...
Deep Dive
Site Speed Is a Marketing P&L Line, Not an Engineering Concern
The Jira board is where website performance lives at most B2B SaaS companies. That is the structural problem. Marketing owns the revenue the site is...
Want this thinking applied to your site?
Book a free WebOps Diagnostic. Send me your URL — I'll review it before we talk and come prepared with specific observations.
Book a Free CallNo pitch. Just observations you can act on.