What a Technical Site Owner Actually Does (and Doesn’t Do)
Ask three marketing leaders who owns their marketing site and you will get three different job descriptions. One means the developer who fixes the contact...
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Practical insights on website operations for B2B SaaS marketing teams.
Patterns I keep seeing across 20–50 person tech companies — and how to fix them. Performance, analytics, technical SEO, and the ownership gap nobody talks about.
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The Website Ownership Gap: Why Your Marketing Site Has Nobody Accountable
Your product has a CTO. Your marketing site has nobody. Here's what the ownership gap costs growing SaaS companies and how to fix it.
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What to Track in GA4 (and What to Ignore) on a B2B SaaS Marketing Site
Most marketing teams never chose their tracking setup. They inherited it, from an agency, a departed ops hire, or three consecutive quarters of somebody adding...
The Website Migration SEO Checklist: Five Gates That Decide Recovery
The decision is made. The rebuild is funded, the platform is picked, and the launch date is on a slide. What almost nobody has assigned...
Is Your Hosting Slowing Down Your Website? How to Tell Before You Migrate
Two people look at the same slow page and reach opposite conclusions. Marketing says the host is slow. The host says the site is heavy....
GA4’s Defaults Are Assumptions, Not Facts
A marketing lead defends a channel in the quarterly review using GA4’s own attribution report, confident the number is real. Three questions in, nobody in...
Vibe Coding Debt: When the AI-Built Marketing Site Needs a Real Migration
A marketing lead ships a landing page with an AI builder on a Friday afternoon and it works, so nobody asks how. The “how” catches...
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