The Schema Markup Your B2B SaaS Site Is Probably Missing
Most B2B SaaS schema markup stops at plugin defaults. Organization, SoftwareApplication, and Person entities are missing. Audit yours in 30 minutes flat.
The WebOps Blog
Practical insights on website operations for B2B SaaS marketing teams.
Patterns I keep seeing across 20–50 person tech companies — and how to fix them. Performance, analytics, technical SEO, and the ownership gap nobody talks about.
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Deep Dive
The Website Ownership Gap: Why Your Marketing Site Has Nobody Accountable
Your product has a CTO. Your marketing site has nobody. Here's what the ownership gap costs growing SaaS companies and how to fix it.
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Deep Dive
Technical SEO for B2B SaaS: The Structural Layer Nobody Owns
Technical SEO for B2B SaaS in 2026 is the structural layer deciding search and AI visibility. Most teams leave it to plugin defaults. Here is...
The Cookieless Marketing Site: Tracking That Survives Privacy Law
Chrome kept cookies, but your tracking is going cookieless anyway: Safari and Firefox block by default and most visitors decline consent. Here is what survives.
Audit-First or Rebuild-First? A Decision Framework for Your Marketing Site
Before you spend six figures rebuilding your marketing website, run a two-day audit. It almost always tells you whether the problem is structural or just...
Deep Dive
When a Website Rebuild Is the Wrong Answer
Most B2B SaaS rebuilds treat a symptom, not the cause. A 2025 study found migrated sites took a median 523 days to recover their traffic....
INP Optimization: Why Your Site Freezes After a Click and How to Fix It
Everyone knows what a slow-loading page feels like. Fewer people can name the other failure: the page that looks ready, invites a tap, and then...
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