Separating ChatGPT, Perplexity and Gemini Traffic in Your Analytics
Somebody in the room asks whether your ChatGPT visitors behave any differently than your Perplexity visitors. You open GA4 to check, and the honest answer...
The WebOps Blog
Practical insights on website operations for B2B SaaS marketing teams.
Patterns I keep seeing across 20–50 person tech companies — and how to fix them. Performance, analytics, technical SEO, and the ownership gap nobody talks about.
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Deep Dive
The Website Ownership Gap: Why Your Marketing Site Has Nobody Accountable
Your product has a CTO. Your marketing site has nobody. Here's what the ownership gap costs growing SaaS companies and how to fix it.
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Does Google AI Mode Send a Referrer? What GA4 Actually Sees
Your search traffic is flat. Your Direct traffic is climbing, and somebody in the meeting has already floated a theory: maybe it’s Google’s AI answers....
Deep Dive
Server-Side Tracking: What It Fixes, What It Costs, and When It Is Overkill
You have been told your site needs server-side tracking. Possibly more than once, by more than one supplier, with a diagram. The diagram was persuasive...
What a Tracking Pixel Actually Is
You are in the meeting where someone asks what the paid budget produced. The pixel is installed. It has been installed for two years. And...
WordPress vs. Webflow vs. HubSpot CMS: An Ownership Decision, Not a Feature Comparison
Nobody picks a CMS twice. The decision gets made once, usually by whoever built the site before you arrived, and then it quietly sets the...
Quick Core Web Vitals Fixes You Can Request This Week
The fastest way to waste a week on site speed is to fix the right thing in the wrong order. Teams feel a laggy click...
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