2 articles

Website Rebuilds & Migrations for SaaS Companies

Most teams rebuild their website because they’re uncomfortable, not because the site is broken. After 2–3 years of accumulated technical debt, misaligned branding, and growing frustration with the CMS, a full rebuild feels like the fresh start everyone needs. But rebuilds are expensive ($50k–$150k is typical for a B2B SaaS marketing site), take 2–4x longer than estimated, and frequently recreate the same problems within 18 months because the root cause — lack of ongoing technical ownership — was never addressed.

That doesn’t mean rebuilds are never the right call. Sometimes your CMS genuinely can’t support your growth. Sometimes you’ve outgrown a platform’s capabilities. Sometimes a migration from WordPress to Webflow (or vice versa) actually solves a real structural problem. The key is making that decision strategically rather than emotionally.

These articles provide frameworks for evaluating whether you need a rebuild or just better ownership of what you have, honest comparisons between major CMS platforms, migration checklists so you don’t tank your SEO in the process, and guidance on scoping a rebuild so you don’t get burned by agencies or timelines.

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All Posts Analytics & Tracking Performance & Speed Website Ownership

June 10, 2026 · 8 min read

Audit-First or Rebuild-First? A Decision Framework for Your Marketing Site

Before you spend six figures rebuilding your marketing website, run a two-day audit. It almost always tells you whether the problem is structural or just...