4 articles

Website Performance & Speed for Marketers

When a marketing site loads in 4+ seconds, most teams blame hosting. In reality, the top speed killers are almost always unoptimized images, render-blocking scripts from the marketing tech stack, and bloated page builders that ship 2MB of JavaScript for a page that needs 200KB. The fix is rarely ‘switch hosts’ — it’s understanding what’s actually causing the problem.

Site speed isn’t just a technical metric — it’s a conversion lever. Research consistently shows that every 100ms improvement in load time can increase conversion rates by 8–10%. For a B2B SaaS company spending $50k/month on paid acquisition, a one-second improvement in page speed could mean hundreds of thousands of dollars in additional pipeline over a year. Yet most marketing teams treat performance as ‘an engineering thing’ and ignore it until Google flags Core Web Vitals issues.

These articles break down website performance in terms marketers can act on — no server configuration required. You’ll learn how to diagnose speed issues, understand what Core Web Vitals actually measure, identify the quick wins that deliver the biggest improvements, and make the case internally for investing in performance as a growth lever.

Browse other topics
All Posts Analytics & Tracking Rebuilds & Migrations Website Ownership

Want this thinking applied to your site?

Book a free WebOps Diagnostic. Send me your URL — I'll review it before we talk and come prepared with specific observations.

Book a Free Call

No pitch. Just observations you can act on.